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The Most Accessible Design Brand
Brand Mission and Values
Our Mission
Michael Graves Design is focused on enhancing all people’s lives, regardless of age or physical ability. With a focus on Activities of Daily Living, we create moments of joy with products that are visually appealing, full of character and purpose, and that enhance people’s lives. Michael Graves Design is: The Most Accessible Design brand creating functional, accessible, and beautiful products for Every Body.
Our Values
Michael Graves Design is committed to enhancing people’s lives by offering everyday products that are:
Delightful
de·light·ful, adjective /dəˈlītfəl/
: unique and make people smile
Purposeful
pur·pose·ful , adjective /ˈpərpəsfəl/
: inclusive, understandable and function flawlessly
Pioneering
pi·o·neer·ing , adjective /ˌpīəˈniriNG/
: address previously unmet consumer needs
Extraordinary
ex·traor·di·nar·y , adjective /ikˈstrôrd(ə)nˌerē,ˌekstrəˈôrdnˌerē/
: exceed people’s expectations by focusing on even the smallest design details
